Sunday 17 February 2008

Belated Eurocomm Blogging

Due to my work travel commitments I'm only just back at blog station central. (And yes, I can blog from the road, but it's been busy.)

Eurocomm was a great experience. Good speakers and a small but informed and thinking audience. Great opportunities to meet interesting people and have interesting discussions.

Jennifer Lewis reviews it on the Eurocomm blog, as does Audrey Scarff. It also makes an appearance on the FIR podcast. There's a collation of a few other blog posts about it here.

Of those, Kevin Keohane's is the most lyrical.

Most riveting speaker for me was (predictably) Ramon Olle Jr. Not only is he an effective and energetic presenter, who highlighted some local features of branding in Spain, but he also referenced "The Bull" in the tradition of an exhibition item I saw at MACBA later in the week:

ASPEN; Multimedia Magazine in a Box

The McLuhan Issue (Vol 1, No.4, Section 9)

If an ad has become so environmental as to be unperceived, that's when it's really doing its work. - Marshall McLuhan

I'd place the award for "most philsophical approach" as a tie between Kevin Keohane's piece on the fictional construct that is "the audience" and the presentation on "Values and Communication" by Josep Maria Esquirol (which I hope to have time to blog about a bit later.)

Best discussion fodder? Definitely the plenary on Social Media, which was also one of the best group presentations I've seen at a conference in a while. Credit to Yang-May Ooi; Mark Wright and Giles Colbourne.

Of course, all of the above were of great intellectual interest for me, but not the reason I was there: Presentations on cross-cultural issues by Charles Gancel (Inter Cultural Management Associates) and another by Hanna Kalla and Sam Berrisford (Hill and Knowlton).

Sam and Hanna concentrated on an overview of the field, which targeted the general listener but still had plenty of tidbits for those of us for whom it is the main event.

Charles put things into a bit more perspective, linking to issues around the knowledge economy and the coming "war for talent," concentrating on the development of culturally aware leaders.

Overall, a great conference, a real tonic for practitioners in the field, intellectually stimulating and a great body of peers to interact with.

 

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