Shiv Singh at TheAppGap tell us a bit about his panel talk with representatives from Best Buy, Serena Software and Oracle on their use of Web 2.0 social software.
The BestBuy experience is very interesting as an example of how certain kinds of business knowledge aggregation come out of social networking, but the one I am going to have to research more is Serena Software:
Serena Software is another interesting company and I blogged about them a few years ago (on another blog) when they first rolled out their Facebook Fridays initiative. Rather than trying to build a behind the firewall social networking enabled intranet, Serena chose to build their intranet on the Facebook platform. But not just that, they also built tools to allow the Facebook pages to connect with company data sources in a safe and secure manner. So rather than bringing the employees to the intranet, they went to where their employees were spending most of their time - on Facebook.
This is exactly what most companies are scared of doing on security/productivity grounds, so I think it's a fascinating development.
[N.B. After lunch with Steve Ward today, I realise I've been blogging far too much about various technologies and not enough about culture and communication as it features in my general work. Expect a shift of emphasis over the coming months.]