This topic has been around a while and will doubtless rumble on for at least a generation. What brought it to mind recently was this post by David Murray over at Shades of Gray.
First of all, in the context of a "professional community webboard" then there's the obvious case for some kind of anonymity if you want to provide people an area for discussing ideas or difficulties related to potentially sensitive commercial matters. In the age of google, it's only a short step from a real name and a description of an episode from working life to full identification of the person and their employer.
Especially in an arena like communications, that kind of risk means that if you fully ID online postings, you won't get much discussion of real events from people who work in-house. It's the only safe approach for them. So it really is a practical issue of what kind of community discussion you hope to create.
The spammy, thread-jacking and obnoxious behaviour of some anonymous posters is of course a genuine problem in the same practical vein. One approach is to moderate anonymous comments, which can be onerous. Another is to have "anonymous registration" where you can only post if you register a pseudonym, but that discussion is also protected from anonymous readers and google. I've seen this second approach work in real online communities, but I don't know how well it stands up if everyone is working in the same field (which provides more clues to identity.) It does however allow people to be anonymous and yet have a "reputation" and thus a consistent community identity.
Moving on from the practical to the philosophical. I'm part of a generation who (thanks to my geeky past) grew up with online communications and has been typing to people across the other side of the world long before some excited communications consultant discovered AIM, let alone Facebook or Twitter.
One side effect of that is that I've accumulated a bunch of online identities almost by accident. Not all of them were kept intentionally separate, sometimes it was just an accident of technology. However, since it's been a natural development for me, I rather suspect lots of other people exist in that world too. Now that's not to say that you couldn't (with google and some hackery) connect up all my online identities and reveal all my secrets, of course you could. But, there are some clear divisions which I'd guess a random HR researcher would not cross. That's not because I have something particular to hide, as much as accidents of history of online technology, but I don't think it's all bad when it comes to letting me decide who I introduce from my personal network to my business one and vice versa.
It sometimes seems to me that the people who most breathlessly wish for absolute transparency and connection of business and personal networking online are those who've pretty much come to online activities through their business interests. As such, they've not really developed any personal connections online that didn't have them asking themselves "Am I happy for people at work to see this?"
That is of course, pretty farsighted of them, but:
1) It makes me a bit cynical about when they get on a high horse about "I've nothing to hide and neither should you have." [Not to mention that many of them, like myself are self-employed and thus a bit insulated from the whims of corporate bosses.]
2) I do wonder about the day they make an inevitable mistake in self-censorship. It's easy to talk about accepting consequences for your actions and views, but it gets more complicated as the memory and span of things like google allow a picture to be built up of you that goes far beyond what anyone outside spy land would have done in the past. I do think that it's true that newer generations will alter the boundaries of acceptability, but it's going to be slow and painful going. For now, corporate blackballing and retaliation is a reality and it is part of why privacy needs to be thought about seriously.
3) It's also observable that many of these commentators don't really use the internet in a private capacity or they do so in ways which have not yet easily leaked out for searching. I don't think there's anything to hide in my list of amazon.co.uk purchases, but it might not be fun discussing them all with a corporate client. For now, along with my google search history, these items are not easily available. But they will be one day and that's part of why privacy as a principle still has resonance.
3 a ) On that theme of private conversations, there are mediums like IM which might yet leak details out. Flirty conversations between single people have no moral or commercial relevance to a job opportunity. But once they leak out, how much fun is going to be to discuss them every time?
4) The critical implicit worry is that the more transparent your current online identities are, the easier it will be to connect them to information which should have remained private (due to contractual or personal obligations from the other party) but which technology and the increasing size of the surveillance society bring out into the open.
An extra example might be the question of private areas within a Facebook account. You might reserve an area for only friends to see photos, but if your Facebook account is connected to your boss, they may well end up seeing it one day. Now photos of you drunk at a Halloween party might not be the end of the world, but the possibility of your boss (and every future boss) seeing them is a quantum leap forward in accountability.
I suspect younger generations will wear this kind of embarrassment more easily and that's how they will deal with the problem. However, until that approach reaches critical mass, the rest of us are left with some difficulties. One can of course attempt to constrict the personal, by seeking blandness to avoid embarrassment, but that is a frighteningly anodyne life, especially when one considers just how disapproving some employers are. As such, perhaps our only option is to, like the young ones, be loud and proud and crusade, refusing to care about lost opportunities with those who hold unreasonable attitudes about various lifestyles.
I've been a pioneer a lot of my life, so I can't say I'm terrified to take that approach, but it's usually quite hard work. We're going to see a lot of opportunities fall into the laps of "bland suits" and it's not going to be fun to watch.
My personal advice on "personal" and "business" would be, put some effort into keeping them separate. Don't use your own name on myspace for recording fun times and weird bands. Sure it's a little extra effort to have a couple more email addresses and you have to stop and think sometimes about whether someone fits in the "personal" or "business" box, but the value is that you get to choose the pace of integration, rather than having google force it upon you. And isn't that choice a good thing?
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