Over on the EuroComm 2008 blog, Ulrike Bleistein gives us a little sense of what she will be presenting to us:
Why IT needs communications
by Ulrike Bleistein
When they think of IT most people think of computer geeks who sit around in dark rooms, isolated from the rest of the world passionately investigating the inner landscape of computers. Of course, this is not the case. Today, Informatics in a pharmaceutical company is about the clever application of technology to business. Relationships with customers and understanding their needs are key. Communications has moved up the ranks and is today considered a critical capability for this new generation of IT professionals. However, coming from a technology environment, communications does not always come easily to them. As a former scientist with a strong interest in technology, I can bridge the gap. That’s where my job starts.
On joining Roche Pharma Informatics, I did an analysis to find out where communications are most needed to support the business effectively, where the biggest issues are, and I then decided on a step-wise approach as resources were limited.
I won't post more, go and read it all!
It's a nice, succinct description of the benefits of a communications department for a "back-office" division who might not naturally get the communications attention that more "external customer facing" divisions naturally receive.
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